SMU DataArts - Cultural Data Profile

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What is the Return on Fundraising?

What We Found

Organizations are spending less on fundraising, and the returns generated per dollar spent on fundraising are lower. We studied trends over four years--slicing the data by sector, size, and geography. 

How did arts organizations of different size, location, and sector perform in 2017? We analyzed what kinds of organizations tend to generate the highest and lowest return on fundraising.

What drives total contributed revenue and fundraising expenses from the arts and culture ecosystem? We discovered the positive and negative influences that drive high performance. 

Our mission is to empower arts and cultural leaders with high-quality data and evidence-based resources and insights to overcome challenges. In that spirit, we provide resources and tools to increase impact.

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