Data for Financial Resilience
Sones de México
Juan Dies was a musician with little experience in nonprofit accounting when he co-founded Chicago-based Sones de México Ensemble, which is dedicated to Mexican regional folk music. He quickly saw a need to sharpen his skills in financial tracking and analysis.
Analyzing Sones' revenue patterns over time gave him and his board the understanding of Sones' business structure, and the value of new revenue streams that could offset unpredictable performance and album sales revenue.
Today, Sones de México continues to use data to help them understand how all their programs, including a new music school, work together to support both their mission and their bottom line.
- Watch this three-minute video on analyzing your revenue mix to help you understand your organization and better plan for the future.
- Take our free online course Strength in Numbers: Financial Data Essentials to learn the basics of understanding your finances.
- If you participate in the Cultural Data Profile, you can review changes to your revenue over time with DataArts' revenue trend report. See sample (below).
Data to Grow Your Audiences
Bloomsburg Theatre Ensemble
“We want to get new younger people involved now, so they can follow us through the rest of our lives.”
Data for Decision Making
"We found them, and now we have an action plan to reach them."