SMU DataArts - Cultural Data Profile

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Data to Grow Your Audiences

Bloomsburg Theatre Ensemble

A resident theater with 40 years of history, Bloomsburg Theatre Ensemble (BTE) has a loyal following in their
tight-knit rural Pennsylvania community.

To attract new and younger audiences, BTE has explored different marketing initiatives. A new approach is showing results, and data collection and analysis is a key component, to evaluate the success of their programs, adjust future iterations, and communicate internally and externally.

Next steps: