Prepared for Chorus America October 2020
Rebecca Johnson Research Specialist, SMU DataArts
Daniel Fonner Associate Director for Research, SMU DataArts
This analysis provides summaries of key metrics for choruses who completed the Cultural Data Project and the Chorus Operations Survey. In addition, the second section of this report covers findings presented in the COVID-19 Impact Survey, administered by Chorus America.
Chorus data in the financial summary sections include information from choruses who have entered financial and programmatic data into the online data collection system of SMU DataArts (formerly the Cultural Data Project), an independent nonprofit organization, as well as the custom survey module for Chorus America. For the 119 choruses in the dataset, SMU DataArts used the latest Cultural Data Profiles (FY2018 or FY2019) available as of April 2020.
The secondary section covers a snapshot view of the initial impacts felt by the choral field and projects revenue loss. SMU DataArts has incorporated data collected by Chorus America regarding COVID-19 impact. In addition to the programmatic and financial numbers submitted to Chorus America’s COVID-19 impact survey, respondents also provided textual information that helped contextualize their current situation and needs. Common themes included calls to advocating for funding, the loosening of grant restrictions in order to maintain operations and think creatively towards new programming, and the need for assistance developing and distributing digital/remote experiences for audiences. To view select comments, see appendix A of this report.
ABOUT CHORUS AMERICA
Chorus America is the advocacy, research, and leadership development organization that advances the choral field. We support and serve choral conductors, administrators, board members, and singers with tools, training, peer networking, and access so that choruses are better able to contribute to their communities.
Chorus America serves more than 6,000 choruses, individuals, businesses, and organizations with a wide array of programs, publications, research, and professional services. These services strengthen their ability to build strong organizations that foster quality choral performances and community connections.
Chorus America is governed by a diverse board of accomplished arts leaders from across North America, and the executive staff is headquartered in Washington, DC. Chorus America was founded as the Association of Professional Vocal Ensembles in 1977 to gain recognition for professional choruses and today represents hundreds of choruses of every kind throughout North America and beyond. Learn more and join.