At the 2015 American Alliance of Museums (AAM) Annual Meeting in Atlanta, attendees gathered for a session drawing on the findings of The Road to Results: Effective Practices for Building Arts Audiences, written by Bob Harlow and published by The Wallace Foundation. Lucas Held, Wallace Foundation director of communications, kicked off the discussion led by the co-authors of Magnetic: The Art and Science of Engagement, Anne Bergeron and CDP President and CEO Beth Tuttle. Joining the conversation were representatives from two Wallace grantee organizations that are also longtime CDP participants: Magda Martinez, director of programs, Samuel S. Fleisher Art Memorial; and Christopher Taylor, president, The Clay Studio. This article, adapted from the presentation and reprinted with AAM’s permission, appears in the July/August 2015 issue of Museum magazine.

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