Zannie Giraud Voss, Ph.D. is Director of SMU DataArts, as well as Chair and Professor of Arts Management and Arts Entrepreneurship in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University. Prior to joining the SMU faculty, she was a professor at Duke University in Theatre Studies and the Fuqua School of Business. At Duke, she also served as producing director of Theater Previews, developing and co-producing over a dozen new plays and musicals, two of which transferred to Broadway. Before transitioning to academia, Zannie served as managing director of PlayMakers Repertory Company, associate manager of the Alley Theatre, and assistant director of Audience Development at the Mark Taper Forum. She has served as a consultant for the Irvine Foundation, Theatre Development Fund, Philadelphia Theatre Initiative/Theatre Alliance of Greater Philadelphia, the National Endowment for the Arts, and Theatre Communications Group, co-authoring Theatre Facts since 1998. She earned her doctorate at Aix-Marseille III Graduate School of Management, IAE, France.