SMU DataArts - Cultural Data Profile


Sones de Mexico Ensemble. Photo by Henry Farjado Sones de Mexico Ensemble. Photo by Henry Farjado

DataArts Launches "Everyday Data" Initiative Featuring Arts Organizations Harnessing the Power of Data

  • Posted Feb 27, 2018

PHILADELPHIA, PA - Small performing arts organizations are showcased in “Everyday Data,” a new online video series released today by DataArts that features the leaders of arts organizations using creativity and data to solve problems and plan for the future of their organizations.

The Everyday Data videos and associated educational resources are produced and hosted by DataArts, the respected national resource for data from and for the cultural sector.

In the videos, a rural theater, a Mexican folk music ensemble, an incubator for young dancers, and an organization that trains and promotes queer women of color filmmakers use data to find new supporters, make decisions, and grow their audiences and their programs. DataArts partnered with Bloomsburg Theatre Ensemble, Sones de Mexico, DanceWorks Chicago, and QWOCMAP (Queer Women of Color Media Arts Project), who were selected for this series from a nationwide search. 

“We are thrilled to partner with these wonderful performing arts organizations,” said Caralyn Spector, DataArts’ Interim President and CEO. “As our organization evolves to offer more tools, training, and support for cultural nonprofits to use data in their everyday operations, inspiring stories like these can help arts leaders around the country, even of the smallest organizations, take the first steps to put data to work for them.”

Along with the videos, the online Everyday Data resources include educational material designed with arts professionals in mind, including a free online data literacy curriculum paired with sample reports, introducing terms and concepts in audience development, financial information, arts advocacy, and survey design.

The Doris Duke Charitable Foundation and the Stavros Niarchos Foundation provided the funding for the video series and educational resources, along with The Barra Foundation, The Heinz Endowments, Bloomberg Philanthropies and the Gaylord and Dorothy Donnelly Foundation.

About DataArts

DataArts’ mission is to empower the nonprofit arts and cultural sector with high-quality data in order to strengthen its vitality, performance, and public impact. DataArts serves as an important catalyst for data-driven decisionmaking, resulting in stronger management for arts and cultural organizations, better informed funding policy for grant makers, and a rich information resource for advocates and researchers. Visit us at