Hal Brierley

CEO, The Brierley Group, LLC

Mr. Brierley is the chairman and CEO of The Brierley Group LLC. Over the past 30 years, as founder and chief loyalty architect for Brierley+Partners, he has counseled scores of clients, including such iconic brands as American Express, AT&T, Hertz, Hilton, Neiman Marcus, 7-Eleven, Sony, and United Airlines. 

In 1985, he established Brierley+Partners in Dallas, served as president and CEO through 2006, and then as chairman until the firm was sold to Japan’s largest technology services firm, Nomura Research Institute, in 2015. He is also co-founder of Epsilon, a pioneer in database marketing. In 1999, he founded e-Rewards (now known as Research Now), the world’s largest online market research panel providing survey respondents for over 2,500 research firms.

Mr. and Mrs. Brierley, who make their home in Highland Park, are active locally and nationally through board service and philanthropic outreach. Mr. Brierley earned a B.S. degree in chemical engineering at the University of Maryland and an M.B.A. degree from Harvard Business School, from which he graduated as a Baker Scholar with High Honors in 1968.