SMU DataArts - Cultural Data Profile

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WHITE WAVE RISING Young Soon Kim Dance Company, Brooklyn, NY. Image credit: Paula Lubo WHITE WAVE RISING Young Soon Kim Dance Company, Brooklyn, NY. Image credit: Paula Lubo

Everyday Data

Stories from small but savvy cultural organizations using data in everyday ways to grow and thrive.

Find inspiration for using your everyday data with stories from four small arts organizations, and take the next steps to build your skills with free courses, reports, related articles, and more. 

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Data for Financial Resilience

Sones de México

"Data helps you be successful."

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Data to Grow Your Audiences

Bloomsburg Theatre Ensemble

“We want to get new younger people involved now, so they can follow us through the rest of our lives.”

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Data for Decision Making

DanceWorks Chicago

"We found them, and now we have an action plan to reach them."

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Data to Build Your Community

Queer Women of Color Media Arts Project (QWOCMAP)

"Collecting demographic information at the front helps us to bring in audiences, to do outreach."

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Supported by the Doris Duke Charitable Foundation and the Stavros Niarchos Foundation.